Jose Antonio Hermida
After a long career that included winning three world titles in mountain biking (Cross Country: Juniors, U23, and Elite), José Antonio Hermida ended his Mountain Bike World Cup career in early 2017. However, he will remain associated with MERIDA as an ambassador and product tester.
As one of the most versatile riders on the World Cup circuit, José's knowledge and experience will contribute to the development of not only cross-country mountain bikes, but also full suspension bikes, road bikes, cyclocross bikes, and the growing range of Merida accessories.
In addition to his involvement in product development, he will also be involved in testing and promoting the MERIDA brand by attending or participating in high-profile events. He is not saying goodbye to racing completely. Hermida will compete in a number of marathon and stage races, as well as enduro and e-bike events.
José Antonio Hermida is a living legend in the mountain biking world for good reason; enthusiastic, always friendly, and his language skills make him the right man to be the face of MERIDA.
“After José's 13 years of success with the MULTIVAN MERIDA BIKING TEAM, we are delighted to add a new chapter to our partnership. His knowledge, experience, and personality make him the perfect ambassador for MERIDA,” said Andreas Rottle, Director of Sport Marketing.
“I am proud to continue my relationship with MERIDA after my career with the MULTIVAN MERIDA BIKING TEAM. I look forward to diving into my new role as ambassador and product tester and sharing my knowledge and experience with the R&D department.” José Antonio Hermida, MERIDA ambassador www.hermidabike.com
As one of the most beloved figures in the world of cross-country mountain biking, José Antonio Hermida not only has a huge fan base, he is also one of the most successful and skilled mountain bikers in the world. José was one of the founders of the MULTIVAN MERIDA BIKING TEAM and has competed at the top level throughout his entire career.
With a powerful riding style, a healthy dose of courage and fighting spirit, José has won six World Cup victories, ten Spanish mountain bike and cyclocross titles and three World Mountain Bike Championships (Junior, U23 and Elite). He is a five-time Olympian (2nd in Athens, 4th in Sydney and London), three-time European champion and has also been in the top five of the World Cup circuit for 10 years.
In addition to cross-country racing, Hermida was also successful in competitions such as the Cape Epic, with teammates Ralf Näf and Rudi van Houts. During these grueling stage races, José demonstrated his team spirit and always managed to put a smile on the faces of his teammates and support staff.
With his wealth of experience and strong ties to MERIDA, José has been involved in a number of major changes to the bike lineup. His latest (and most important) project was the development of the new BIG.NINE mountain bike. The lightest and most comfortable race hardtail mountain bike in the world. A bike that will continue to carry the passion and expertise of the Spanish champion long after his retirement from the World Cup.
Merida Benelux BV
Laan van Westenenk 102
7336 AZ Apeldoorn
Postbus 799
7301 BA Apeldoorn
Nederland
+31(0)55 506 2200
info@merida.nl
www.merida.nl
Merida Experience Center
Laan van Westenenk 102
7336 AZ Apeldoorn
Nederland
+31(0)55 506 1001
info@merida.nl
www.merida.nl
Birzman Bicycle Tools
+31(0)55 506 6699
info@birzman.nl
www.birzman.nl
Subject to change; due to continuous development Merida reserves the right to change any or all specifications and/or prices without prior notice.
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