Cookie policy

Cookie Policy Merida Benelux B.V.

Applicability

Merida.nl is a website of Merida Benelux B.V. ("Merida"). We strive to make the use of the site as easy and informative as possible. We do this by placing cookies, web beacons and similar techniques that store information about the visit and use of our website. In order to ensure that this improvement of the user experience does not come at the expense of your privacy, we explain below which data we store about you and for what purpose we do this. This is only a statement about privacy and the use of techniques and is not an agreement.

What are cookies, web beacons or other techniques?

A cookie does not contain or collect any information of its own. A cookie is read by a server via the web browser. This information makes it possible to recognize errors, for example, and thereby improve the user-friendliness of the site. Cookies are not stored longer than necessary. Web beacons are 'pixels' that appear on our website and are used for various purposes. These are used to measure the performance of the website, register visitor numbers and the way the website is used.

How do we use these cookies?

There are different types of cookies that we use on our website: functional, analytical and advertising cookies.

Functional cookies
These are cookies that are necessary for using our website, such as logging in, shopping cart and payment. These can be used for:
- Recognizing users for logging in;
- Remembering products placed in the shopping cart;
- Remembering payment and/or order information on different pages;
- Passing information between different pages;
- Saving settings and/or preferences;
- Reading browser settings so that the website is displayed optimally;
- Enabling the storage of login details for repeated use.

Analytical cookies
Analytical cookies collect information about the use of the website in order to improve user-friendliness. This information is completely anonymous and cannot be traced back to individual persons. These cookies can be used for:
- Keeping track of visitor numbers;
- Keeping track of the duration of the site visit;
- Recording the order in which visitors view pages;
- Determines areas for improvement on our website;
- Optimizing the website.

We use Google Analytics to perform the activities mentioned above. This service is offered by Google Inc. ("Google"). Google Analytics uses cookies to analyze site usage. Google uses compiled statistical data for this purpose to provide Merida Benelux with insight into the way in which visitors use the website. As a result of the General Data Protection Regulation, Google Analytics has been made more privacy-friendly by:
- Concluding a processing agreement with Google;
-              Anonymizing IP addresses;
-              Ensuring that no data is shared with Google.

Google may only share this data with other parties when required by law to do so or to the extent necessary for external parties to process data on behalf of Google.

Advertising cookies
We would like to offer you the most relevant information possible when visiting the website. We also like to only show you advertisements that are relevant to you. Based on the pages you visit on our website, we try to show you relevant advertisements. We can use these cookies for:
-              Keeping track of the advertisements shown to you;
-              Keeping track of the number of clicks on an advertisement;
-              Keeping track of the number of purchases resulting from an advertisement;
-              Determining your interests based on site visits;
-              Checking whether you have clicked on an advertisement;
-             Using external services to display advertisements;
-              Displaying interesting advertisements based on social media use.

Choices

We use and place functional and analytical cookies when you visit our website to ensure that it functions and to improve the website. Analytical cookies have little or no effect on your privacy. When you first visit our website, you will be given the opportunity to indicate your preference for the use of advertising cookies. We will store this choice and you can always revise this choice yourself.

Managing and deleting cookies

You can delete cookies placed yourself via the web browser you use and adjust the settings so that the use of cookies is blocked. This may have consequences for the functioning of websites and may require preferences or data to be entered again each time.

Policy changes

This policy regarding cookies may be changed at any time. We will make this known, but please also check it regularly yourself. This policy was last modified on 16 May 2018.

If you have any questions, please contact info@merida.nl